Operation Sadbhavana by the Indian Army is a special initiative for the constructive engagement of the youth of Kashmir to dissuade them from the vicious circle of drugs, stone pelting, and anti- national activities. This is being achieved through Education, Skill Development, Health Care, and Sporting Events, at Chinar 9Jawan Club and Drug De-Addiction Centre (DDCB), in Baramulla Kashmir. REACHA is the implementing partner to achieve the above outcomes at Chinar 9Jawan Club through courses like Hospitality & Retail, Fashion Designing and Art & Culture programs and Drug De- Addiction Center, Baramulla.
Kashmir has a severe problem of drug menace which is compounded by militancy. The success achieved by the effort of the Indian Army has shown the possibilities of curbing this menace. Lack of infrastructure and norms of the existing society are hindrances which need to be addressed at all levels. DDC at Baramulla is a noble initiative which has assisted in bridging the gap between the populace and the Army and assist in bringing normalcy to the strife-torn region.
REACHA in partnership with ONGC and with Indian Army's support started the Drug De-Addiction center in 2019. From 2019 until present (March 2023), REACHA has empowered 4400 youth through seminars, workshops, meetings, and counselling for rehabilitation.

Target Beneficiaries: About 40% of the youth of Kashmir (both boys and girls) in the age group of 16- 25 are from vulnerable communities. We cover about 1200 such youth each year.
From 2016-2023, the Club has challenged and impacted many youths of Kashmir:
  • The “Theory of change” that the Indian Army and REACHA had envisioned together, has brought, over these years a life change in the drug users and their habits. This has changed the whole family for the better. Families have seen less violence, and theft. The youth have started to take responsibility for their lives and for their dear ones. Education and employment are increasing among the ones who have weaned out of drugs.
  • DDCB has provided a safe haven for the drug users during their counselling sessions. The youth prefer to go to DDCB due to the confidential nature of the environment, the professionalism of the counselors, non-judgmental atmosphere and a complete treatment plan which includes regular counselling and required medicines all given free of cost.
  • Professional value-added training was introduced for the counsellors of DDCB faculty on Mental health by Radhika and Priti Srivastav from a reputed counselling firm.
  • The impact of the program has been that educational institutions across Baramulla district have been approaching DDCB to conduct seminars and sessions on drugs. They see value in this program which dissuades youth from using drugs.

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